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    THE CORPORATE CAPABILITIES

    Overture

    I want to make this introduction as brief as possible. Our concern mentioned in our motto breaks down into a trilogy:

    • Personnel training for better skills and superior motivation,
    • Organizational development and support,
    • & Executive profiling and recruitment.


    Taking a closer look, we see that the Middle East markets moved from a welcoming stage to a near-saturated filtering stage. At this point, weak contestants started to fall back on the race: It is the fittest that proceeds. With this in mind, the continuous improvement at both technical and human fronts is a must. But how can we go around this costly process?
    If asked in the beginning of the eighties, this question would be answered by "Strategic Planning". Nowadays, the solution must be returned to where it can excel, at the executive level. Aggressive young professionals, with strategic long-term visions and hands-on experience have to operate, control, fine-tune, and evaluate the operation of the enterprises: A dynamic maestro, at the heart of the orchestra.

    With this kept in mind, we conceived the following presentation of our group.

    Looking forward for a fruitful and long-term relationship, we wish you nothing but the very best.

    Marc E. Asmar

    Our Profile…


    The "young urban professionals" is a young organization made possible through the association of old-timers and experts in their fields. The idea started in 1990 as an informal strategic cooperation amongst the associates. As the group interacted and worked in togetherness, the need to be incorporated was made clearer. After having cumulated enough market expertise and Academic luggage, the associates decided to go into a Ltd. liability structure with a L.L. 40,000,000 capital.

    Established in 1999, the Y.U.P. is a Lebanese owned company providing Training and Consulting Services in Lebanon and the Middle East region.
    Our corporate baggage assures a thorough understanding and know-how of the latest management schools enabling top-ranked employees of SME/SMI1 to achieve the highest level of workplace efficiency in an ever-increasing competitive information technology driven environment.

    To meet the most demanding of the corporate expectations, Y.U.P. ensures that our associates continually upgrade their skills and certification levels in the latest technologies and innovations. Our programs are constantly updated with the introduction of new technologies that provides for ongoing professional development. This enables Y.U.P. to provide quality and consistency in personnel training and organizational development.

    Y.U.P. 's commitment to working with corporate objectives and defining job requirements makes possible the formulation of a clearly defined course outline for organizations to place, prioritize, and quantify the costs and benefits of the Y.U.P. interventions.

    Our Services Compass…

    In Consulting

    • Mission Setting & Strategic Planning
    • Compensation & Incentive Plans
    • Business Planning
    • Marketing Management
    • Document Control
    • IT Consulting & System Implementation
    • Performance Evaluation
    • Project Management
    • Crisis Management
    • Financial Management & Audit
    • Costing Systems
    • Continuous Managerial Support
    • Manufacturing Systems Control
    • Industrial Systems Optimization

    In Training 2

    • Tailor-made In-house Modules/Workshops
    • General-interest Public Seminars

    In Studies & Feasibility's

    • Financial Feasibility
    • Market Studies
    • Focus Groups
    • Management Audit
    • IT Audit
    • Sales Audit

    In Executive Profiling

    • Executive Search
    • Job Descriptions
    • Personnel Evaluation
      aptitude tests
      personality tests
      stress interviews
      benchmarking

    A Partial List of Clients…

    • Kodak
    • Makassed General Hospital
    • Boulanges
    • Al Iktissad Wal Aamal
    • Boecker
    • Banque Audi
    • Victoire Insurance
    • Intermedics
    • Medicals International
    • Expanding International
    • Distributors
    • F. A. Kettaneh
    • Gabriel Bocti
    • B. D. L.
    • Sahel General Hospital
    • Fribourg, Commerce
    • ALICO
    • Al Rassoul Al Aazam Hospital
    • Prodent
    • PC Shop
    • Express International
    • Wild Discovery
    • First National Bank
    • Crepaway
    • Droguerie de l'union
    • Sineco
    • Wurth
    • Sodap


    N.B.:

    • A big apology on behalf of the associates to all of the customers that are not mentioned.
    • The list is not ordered in any logical trend. It is a random list of randomly selected customers out of the general list amounting to more than two hundred entities.
    • The jobs have been delivered by one of the associates during the period of their affiliation to the "young urban professionals" group and not necessarily after the establishment of the company
    • The bolded names represent companies with whom we worked after the establishment of the Ltd. Entity.

    Curiosity

    Our Name

    The "Yuppies"3 fad started in the states during the eighties with a negative connotation. Young people from distant areas migrated to big cities, where they worked in almost anything to get their academic degrees. Upon graduating, their ambition made them work b/w 18 & 22 hours per day (which we are doing :). On the verge of the nineties, the "yuppies" were in control of the top positions in leading US corporations.
    It is in tribute to these people that we named our group, proudly shouting "Le dernier cri".

    Our Motto

    "your business is our concern". This is truly the essence of our mission. We are looking for integrated solutions for companies that will help bring harmony and security to their operation.


    The Fonts

    Presentation Font Name Raison d'être
    Y.U.P. Umbrella The shadowing of the umbrella font, represent our strategic outlook and work perspectives: A sign of ambition
    Young urban professionals Scott A modern font to represent the new technologies and continuous saw sharpening4 to keep our partners-in-success on top of the competition
    Your business is our concern Scribe A classical font to denominate the respect of the management theory, quality, and long term commitment to our client base (partners-in-success)
    Normal text Arial The most classical sans-serif font

    What We Keep in Mind

    "It is not the first impression that counts but the last".

    Our Professional Associates5

    Daylight (France), SA
    Being the representative of Daylight in Lebanon, we receive great support as to trainers, material, ideas, and collaboration.

    Formavision
    Y.U.P. customizes and applies the strategically studied packages of Formavision to fit the local needs. Formavision is the representative of giant names in training like Rank training, Longman, Cali, and Thomson & Mitchell.

    SMI, sarl
    Quality systems (ISO) and project management. SMI is our partner in related projects.

    PC Shop, sarl
    The Y.U.P. totally depends on PC Shop with tasks pertaining to hardware installation, software design & networking solutions.


    Marc Asmar, MBA
    Focused experience in Organizational Development and Personnel Training. Trained over 1500 executives from different backgrounds and companies. ITAA member, Mr. Asmar teaches transactional analysis.

    Mr. Jean F. Megarbane, MA
    INSEAD graduate, with a blend of academic and fieldwork experience. Mr. Megarbane is a big contributor to the 'Negotiation and Communication Techniques' programs.

    Mr. Adel Moubarak, MA
    Information audit at Fransabank, Mr. Moubarak is the main pillar in supporting our IT related projects.

    Dr. Yussef Zgheib, Ph.D. a.b.d.
    Chairperson of the hospitality department at NDU, Dr. Zgheib is the main contributor to hospitality
    and customer-servicing related projects. Dr. Zgheib, besides being an expert in the hospitality sector, he is well rooted in the banking sector with twelve years of hands-on experience.


    [1]. Small and medium enterprises and industries.

    [2]. Subjects covered include a wide spectrum of topics including: Marketing, Finance, Strategic planning, Management, Organizational behavior, Time management, Sales & Sales management, Communication, Crisis management, IT, Computer literacy, Accounting, Secretarial skills, Hospitality excellence, Motivation, Leadership, Negotiation, Costing, Budgeting, Presentation techniques, Neuro-linguistic programming, and many others.

    [3]. Young Urban Professionals

    [4]. Taken from the seven habits of highly effective people of Stephen Covey: the seventh habit

    [5]. Listed in Alphabetical order

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